What Are Goji Berries?

Goji berries are also commonly known in English as wolfberries, but have a number of other names as well, and is mostly marketed as the goji berry. They are brightly colored red, elliptical berries that grow on one to three meter high bushes. These bushes grow naturally in China and Mongolia, but most of those seen in the west come out of China.

Although gogi berries have been used in China since the seventh century or earlier, the goji berry has only been used in the west in recent years but is quickly becoming very popular as a health food. It holds status as a superfruit because of it's high mineral, vitamin, antioxidant, and protein content. These berries have many other macro and micronutrients and are very healthy.

Although it is true that the berries are undoubtedly good for you, they are sometimes marketed with the claim that they prevent breast cancer or other such diseases, when in fact, no conclusive studies have been done to determine the validity of this claim. There are many other health benefits claims made by marketers of the berries which have been held traditionally for hundreds of years in China, such as that they help eyesight, strengthen muscles, improve circulation, protect the liver and increase life expectancy.

These berries are about 1-2 centimeters in length. They have a sour-sweet taste and are used in China in rice dishes, soups and to make tea. In the regions of China where they grow, north-central and western, the berries might be sold as fresh berries. However, for export, the berries are usually sold dried, in which case they look like red raisins, and may have the same texture, or be hard, or in the form of juice, or powder.

The fruit goji became popularized as a juice. It is generally sold in 32 ounce bottles and it claims to have some major health benefits. For this reason, and the necessary import of the product, the juice is very expensive, about $50 per bottle (which should last 18 days). This juice was first sold in multi level marketing, and has since become available at many health food stores and is marketed on the Internet.

As a superfruit, there is not question that this berry is fascinating. It's health properties and nutritive value are certain, and in an age where everyone is looking for the key to a longer, healthier life, it definitely provides the answers many are looking for. However, this is mostly from a people's experience and testimonials, and therefore comes more from the marketing perspective. Many tests and experiments need to be conducted clinically in order to determine what exactly the effects of eating this berry are, both long term and short term.

 

Goji Berry News:

 

London Fashion Week gets backstage boost - Journalism.co.uk (press release)

Journalism.co.uk (press release)

London Fashion Week gets backstage boost
Journalism.co.uk (press release)
A unique little 5-calorie dynamo shot, crammed with vitamins and amino acids that creates a sharp sophisticated boost with a refreshing Goji Berry tang. .

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Goji Berries: Enjoy an Antioxidant Packed Superfood - Natural News.com

Goji Berries: Enjoy an Antioxidant Packed Superfood
Natural News.com
(NaturalNews) Goji berries, also known as Wolfberries, are one of the most nutritionally dense superfoods on the planet. They contain a vast array of unique .

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superfruitseries goji | The Spa Health
Dr. Lindsey Duncan discussing the benifits of the Goji superfruit, sometimes called the Happy Berry. To Purchase this Incredible...


Health, Fitness and Drugs : Melissa Wall, Flat Stomach Expert, Reveals The . - Prudent Press Agency (press release)

Prudent Press Agency (press release)

Health, Fitness and Drugs : Melissa Wall, Flat Stomach Expert, Reveals The .
Prudent Press Agency (press release)
The newest health trend, according to Wall, is the Goji Berry. "The goji berry is FULL of health benefits - from preventing cancer to helping you lose .

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Loving greener - Daily Camera

Loving greener
Daily Camera
Pangea Organics options for Valentine's Day - Pyrenees Lavender and Cardamom massage oil, and Japanese Matcha Tea with Acai and Goji Berry facial mask. .

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Fair Trade launches goji berry liqueur - Morning Advertiser

Fair Trade launches goji berry liqueur
Morning Advertiser
The Fair Trade Spirits Company has added a liqueur made from goji berries to its Fair brand. Berries for the new Fair Goji liqueur are grown .

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Free yourself from distress - Malay Mail

Free yourself from distress
Malay Mail
. together with health boosting supplements such as the miracle berry, goji berry, guarana and of course the main ingredient, the birds' nest itself. .

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Berry Benefits: Acai, Goji, Pomegranate, and Maqui
Since we've all been reading about foods like grapes and blueberries for years, I thought I'd focus the remainder of my reporting efforts on the newer contenders: Acai and pomegranate, and also goji and maqui (two items I've been ...


Goji Advance Free Trial | Total Cleanse
Goji Advance has created a phenomenal supplement that takes out all of the mess of powders that require mixing. It is as easy as taking the goji supplement as directed and you will begin to lose weight, improve your immune system and ...


high raw food with jessica: Goji::Wolfberries
Goji::Wolfberries Soak a small handful of the dried berries in a large glass of water until soft or overnight in the refrigerator. I add a couple of drops of lemon or orange essential oil, gives a nice additional flavor. ...


What's the Deal Wednesdays EUR GOJI BERRIES | Just Flourishing
Today we're talking Goji Berries. I'm pretty skeptical of any food that touts itself as a EURsuper foodEUR these days. I mean, to me, SO many things...


Super Foods for a Super You - North Shore News

Super Foods for a Super You
North Shore News
Food items like goji berries, acai berries, raw cacao nibs and quinoa are often touted for their superior nutritional content. Nielsen says these foods can .

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Goji Berry Health Benefits
A fairly recent discovery in this field is the magic fruit called Goji Berry. Goji Berries are resident to the Tibetan Himalayas but the fruit grows in northern China as well. This fruit wonder is known to mend, treat, and prevent many ...


Snack Bowls with [me] & Goji customized cereal #giveaway : MomStart
I don't buy a lot of EURgranolaEUR but if I did, I would get it from [me] and goji, because it's more than granola. It's customized cereal. One Reader will win a mixing of their choice up to 25.00, prize is provided by [me] & Goji. ...


Some new stuff - The Ledger (blog)

Some new stuff
The Ledger (blog)
The base is rooibos with yumberry and goji berry added. These are some of the superfruits du jour. Red rooibos is not a favorite of mine, but with the berry .

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Whole new experience at new Whole Foods Market - Maui News

Whole new experience at new Whole Foods Market
Maui News
Edward Romero, of Kihei, said he couldn't find several items he came looking for at the store, including fresh goji berry, apricot seed and fresh ginseng .

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Vanilla Bean Goji Berry Cupcakes on Flickr - Photo Sharing!
Click this icon to see all public photos and videos tagged with frosting frosting Click this icon to see all public photos and videos tagged with goji berries goji berries. Show machine tags (0) Hide machine tags (0) ...



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